One of the first steps you should be taking as a gym owner is identifying your client demographic.
This will help you cater your offerings and marketing to your target customers.
One way that you can do so is to take a look at the people in your facility.
Choose two real people who are your ideal members.
Write down their story.
They may be a working a parent who wants to better their fitness to keep up with their growing toddler.
Once you identify real members with real stories, you can better tailor your marketing to speak directly to your target demographic.
I elaborates on how to tailor your marketing efforts to your target demographic on Episode 3 of the Level Up Your Gym Podcast, “Find Your Ideal Members”.