Should I discount memberships to my gym?
Sometimes… There’s two rules I follow when deciding to discount gym memberships.
1. Are these the exact members that I want to join? Aka. Are these my gym’s target demographic.
2. When does the gym membership discount end?
As soon as you feel they’ve received a fair opportunity to appreciate the value of your service.
In most cases, you’ll want to avoid discounting for lifetime members! – Joe Hashey