Should I Discount Gym Memberships?

Should I discount memberships to my gym?

Sometimes… There’s two rules I follow when deciding to discount gym memberships. 

1. Are these the exact members that I want to join? Aka. Are these my gym’s target demographic. 

2. When does the gym membership discount end? 

As soon as you feel they’ve received a fair opportunity to appreciate the value of your service. 

In most cases, you’ll want to avoid discounting for lifetime members! – Joe Hashey

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